creative storyteller with a passion for building genuine engagement using design, data, and an authentic voice.

(also an award-winning digital designer, former full-time twitch streamer, and current poodle mom)

How Can I Help?

  • Connecting with people online - whether that’s through social media, email, blogs, or even games - enables the most niche brands/products/ideas to find an audience that cares. Digital marketing opens doors that wouldn’t otherwise exist. And now, it’s more important than ever to create authentic marketing content that stands out among the mass of ignorable AI slop.

    While my career has taken a detour into design, digital marketing is how I started and has remained an undercurrent in my career. Working mostly solo or on small marketing teams, I’ve found myself brushing off my Marketing degree regularly.

  • Once upon a time, I was a full-time gaming content creator - making videos on YouTube, short videos for social media, and streaming on Twitch and Mixer (RIP), where I was the #1 streamer for The Sims as well as Pokemon.

    In addition to managing my content, I had a Discord community with hundreds of members and organized a monthly decorating challenge in The Sims 4 with the judging stream regularly having 50-100 viewers.

    While streaming on Mixer, I formed a stream team promoting diverse gamers, especially those playing cozy, nonviolent, or indie games, building community not just for myself, but for the platform as a whole.

  • While my career started in digital marketing, it has taken a winding turn the past several years into design. I’ve worn just about every possible design hat - from branding and logo design to web and UI. Most frequently, however, I’ve worked on marketing assets like emails, social graphics, and print collateral.

    Career highlights include:

    • Working with Riot Games to create broadcast graphics for their official Teamfight Tactics tournaments.

    • Creating and optimizing all marketing collateral for multiple luxury eyewear brands (Robert Marc NYC and Morgenthal Frederics) including social, email, and in-store print assets.

    • Managing my own full-service design studio for gaming content creators, designing branding, merch, stream overlays, social assets for streamers, YouTubers, and even gaming brands (like WorkWithIndies).

Work Highlights

Teamfight Tactics Esports

While a member of Wisdom Gaming’s creative team, I led the design for the Dragonlands season of tournaments for Riot Games’ competitive autobattler game, Teamfight Tactics.

This included promotional graphics for social as well as broadcast graphics for both TFT official and players who were costreaming.

Luxury Optical Holdings

At Luxury Optical Holdings I designed creative for email, web, and print graphics for 9 luxury eyewear brands and their collaborators, like Jaquemas, Oscar de la Renta, Monse, and more.

This included leading an effort to optimize Robert Marc NYC’s email marketing through analytics and A/B testing, resulting in a 20% increase in opens and a 3% increase in clickthrough.

Livilune Design

For several years I leveraged my knowledge of branding, design, and gaming community development to build a business working with over 100 clients, including brands like WorkWithIndies.

Even though Livilune is closed for business (so I could do the exact same thing at Wisdom Gaming), you can still find the name “livilune” pop up in the credits of streamers who still use my graphics.

At Evolve Systems, I designed the email newsletters for both Evolve Systems and Evolve Payment, often contributing to copywriting while preparing each newsletter.

When I’m not playing games, I like to dabble in making them. One such game that I’ve been slowly working on over the past few years is a Diner Dash-esque cafe simulator featuring woodland critters.

Pocket Tarot is a prototype app design I created that won a design award from DesignRush.

Aside from client projects at Wisdom, I also routinely designed graphics for their website and social media. This required a combination of utilizing game art as well as illustrating my own assets.